ABOUT MAA WORLDWIDE
The MAAW is genuinely unique – it’s unlike any other trade organization you may belong to and according to our members far more valuable.
Not only is it the only global organization dedicated solely to the CEOs, Presidents, Managing Directors and Principals of top marketing services agencies but it is also run by them. So you can be sure that everything we do is for the benefit of members and designed to give us all an unfair advantage in today’s competitive marketplace.
You will feel immediately at home because we share your interests, your business goals, your problems and your opportunities.
Being part of MAAW is being part of one of the best social networks in the world and the only one focused on you and your business.
Take a few minutes to explore the many benefits of MAAW membership and check out the next MAAW Conference. You'll soon discover that for marketing professionals with an eye on the future, it's the place to be!
Join the MAAW today or contact us for more information.
Network
Explore a whole new world of networking.
In today's global economy, doing business beyond the boundaries of our own backyard has become 'another day at the office.'
However, many professionals have not applied this thinking to the way they network personally. While many companies are boldly making their mark in far flung countries, their leaders have limited contact with their counterparts around the world.
Through MAA, marketing leaders like you meet regularly to discuss debate and forecast market changes, and share techniques used to solve operational problems of the business. The caliber of fellow members and valuable insights gained through these meetings keep members fresh, stimulated and in touch with the wider world of marketing.
Networking doesn’t only take place at conferences. Members keep in regular contact with one another to share experiences and through “Ask MAA” can broadcast questions to all members.
Conference
MAAW Conferences. Interaction and learning on a higher scale.
As part of the MAA's commitment to supporting and enriching the professional development of members, the organization conducts two in-depth conferences each year - one in the spring and one in the autumn. Membership of the MAAW entitles you to free attendance at both these conferences.
The spring Conference takes the form of a retreat where we can focus on issues that impact on the successful running of our business. This usually takes the form of a workshop with global industry experts moderating sessions.
In the autumn we look beyond our agencies to the bigger trends that are impacting on our business. In a more traditional conference format global experts give us insights into topics chosen by members.
With emphasis on individuality and diversity, delegates are constantly stimulated, not only by our comprehensive programs, but also by spirited interaction with other members.
Each conference is held in a location that's accessible - both geographically and economically - for the majority of members. Typically, the spring conference is held in Europe or Asia, and the autumn conference in
North America. This ensures that members will always be able to attend at least one conference per year.
The MAAW conferences are where worlds meet - in more ways than one.
Evaluate
MAAW Benchmark Surveys. Measuring your success from a global perspective.
One of the many practical benefits of belonging to an association like the MAAW is the ability to measure your success against established benchmarks.
Thanks to the global nature of MAA, members not only have access to statistical information regarding compensation practices and business performance benchmarks for their regions, they can also compare their standings on an international level. How does your profitability per employee compare to like agencies? What's the trend in profit as a percentage of revenue?
Participation in the benchmark survey is entirely voluntary, and results are shared only with those who have agreed to participate. All data is kept strictly confidential. Surveys are tabulated and aggregated by professional auditors.
These valuable comparisons allow members to track their business and personal success, as well as act as an impetus for change, helping members propel their businesses forward.
Celebrate
The MAAW Globes. Celebrating the best of the best.
The MAAW believes that excellence - in each and every discipline of marketing communications - should be celebrated.
What better way to honour excellence than with a high profile competitive awards program - the MAAW Globes.
Each year, the MAAW receives over 400 entries from over 25 national awards programs - only the winners of qualified
competitions are eligible to participate. Each entry is carefully judged by a panel of senior level international
marketing and agency professionals on the basis of four key criteria: concept, originality, execution and results.
Awards from the MAAW Globes, the industry's leading international recognition program, are a coveted measure of success
for talented marketers from all corners of the world.